Chrome is staying with Google…for now. | Image credit — PhoneArena
So, what’s the catch? Google is now barred from striking exclusive contracts that force partners to only use its search products. However, in what feels like a massive loophole, the judge said Google can still pay companies like Apple and Samsung billions of dollars to make Google the default search engine. In my opinion, this makes the whole thing feel a bit like a slap on the wrist.
It also makes you wonder how this will affect the next frontier: AI. The ruling explicitly includes the Assistant (and as we know, this is now Gemini), in the ban on exclusive deals. So what does that mean for Google’s push to get Gemini integrated into every device? Do the current deals stay as is? Or does Google have to renegotiate some of those partnerships?
The line between a prohibited “exclusive” deal and a permissible “default” one seems incredibly blurry, and it’s a space Google will surely try to navigate. The order is in effect for six years, but with appeals looming, this fight is far from over.
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