Samsung is finally plugging the biggest hole in its Galaxy ecosystem

What’s happening with Samsung Internet

Here’s what’s included in the beta

Why this is a bigger deal than it sounds

You’ll soon be able to use Samsung Internet’s browser on your Windows machine. | Image credit — Samsung

The desktop browser world is a bit of a mess right now, dominated by Google Chrome, but with many other Chromium based browsers popping up everywhere, each promising to give you access to one of the existing chatbots available. However, Chrome’s biggest strength isn’t just its speed; it’s the ecosystem. It syncs perfectly across every device you own. Microsoft is trying to do the same with Edge, and Apple has this locked down tight with Safari on Mac and iOS.

Samsung was the odd one out. They’ve built this massive Galaxy ecosystem, but it always had a PC-sized hole in it. If you used a Galaxy phone and a Windows PC, your browser experience was split. You’d probably just default to Chrome on your PC and miss out on all your Samsung Pass logins.

This new PC browser is Samsung’s play to fix that. This isn’t really about converting loyal Chrome or Firefox users; it’s about keeping their own Galaxy users from relying on Google for everything.

H2: Good for Samsung

My first reaction to this news was just: “Finally!” I’ve always found it strange that Samsung, which makes some of the best Windows laptops on the market, never offered its own browser to tie everything together.

This isn’t going to “kill” Chrome. But it doesn’t need to. It just needs to be a good, fast browser that solidifies the Galaxy ecosystem, and it looks like Samsung is on the right track.