Sweet Tooth by Sabrina Carpenter Hits Ulta Beauty

Ulta Beauty shoppers are getting a taste of Sweet Tooth by Sabrina Carpenter.

Three years after the 26-year-old Grammy winner’s first eau de parfum dropped in collaboration with Scent Beauty and Walmart, the now four-scent fragrance line is marking its largest retail move to date with a nationwide launch into Ulta.

In tandem with its retail foray, Sweet Tooth will introduce Bite Sized, a collection of 10ml bottles of its bestselling scents — Sweet Tooth, Caramel Dream, Cherry Baby and Me Espresso — priced at $20 each. A Bite Sized Coffret will also be available to purchase for $45.

Moving Sweet Tooth into Ulta was a natural integration, Carpenter told WWD via email. “What I love about Ulta is that it’s so accessible and inclusive. They make beauty feel exciting and approachable. That really matches the spirit of Sweet Tooth,” she said. “We want everyone to be able to find their scent, feel good wearing it, and maybe have a little fun in the process.”

With a gourmand-filled scent suite, Sweet Tooth has positioned itself at the vanguard of the burgeoning fragrance category, poised to top holiday sales this year inside major retailers such as Target. The aforementioned interest in food- and drink-inspired aromas has subsequently attracted more consumers to Sweet Tooth in the years since its debut. “When we first launched, a lot of people were just excited about the concept, a gourmand fragrance that actually smells incredible and makes you feel something,” Carpenter said. “Over time, I’ve seen our community grow in the most amazing ways.”

While her celebrity has no doubt impacted the success of Sweet Tooth, Carpenter noted the brand’s consumer base has moved beyond her fandom. “I’ll meet people who discovered Sweet Tooth through a friend or at a store and fell in love on their own,” she said. At the end of the day, it’s the consumers who adore a sugary treat just as much as she does that are sinking their teeth into Sweet Tooth.

“For me, Sweet Tooth was born from this idea of bottling up the playful, nostalgic, dessert-like scents I would wake up to as a young girl from the chocolate factory outside my window, and elevating them into something wearable and beautiful. It’s basically everything I love wrapped up in one chocolate bar-shaped bottle,” she said, before crowning Caramel Dream as her current go-to scent.

Sweet Tooth is the latest celebrity-backed brand to be snapped up by Ulta, following the launch of Lili Reinhart’s Personal Day and, most recently, Rihanna’s Fenty Skin.

“We’re proud to see Sabrina Carpenter’s Sweet Tooth collection launch across Ulta Beauty stores and on ulta.com, bringing her signature scents to a wide audience,” Stephen Mormoris, chief executive officer of Scent Beauty, said in the official press release. “This milestone not only expands the reach of Sabrina’s playful, gourmand fragrances but also connects her devoted fan base with Ulta Beauty’s community of beauty lovers always seeking what’s new, expressive and culturally relevant.”

This retail partnership is just one of many expansion plans Sweet Tooth has in its pipeline, Carpenter said. “The goal is to keep growing the Sweet Tooth world in a way that feels authentic and fun. Fragrance is such a creative space, and I love pushing it in unexpected directions. So, stay tuned,” she teased.