Fenty Skin has a new retail partner — and a new collection of products to boot. The…
Ulta
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Squishmallows is expanding its plushy empire into beauty. The viral toy brand is launching Squishmallows Fragrances, an…
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While each product featured is independently selected by our editors, we may include paid promotion. If you…
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As beauty e-commerce continues to grow — most recently, accounting for 48 percent of U.S. beauty sales…
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Beauty’s sweetest-smelling category is getting a new player. Enter Supersuite, a new fragrance-body-care hybrid brand from Monogram…
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Jessica Harrington (she/her) is the senior editor of PS Beauty, where she oversees coverage around makeup, skin…
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Following the success of The Wellness Shop, now almost 5 years old, Ulta is doubling down on…
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Ulta Beauty is leaning into IRL connections in a bid to get even more personal with consumers.…
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Ulta Beauty operates nearly 1,500 stores across the U.S. — each led by a general manager with…
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Ulta Beauty is firing on all cylinders in 2025. As it celebrates 35 years in business as…