The bulk of Samsung’s Q2 profits come from the Galaxy S25 series, Galaxy A family, and tablets

As predicted a few weeks ago, Samsung’s latest quarterly financial report is… not great. The world’s top smartphone vendor is obviously not losing money (at least not yet), but its overall profit scores are much humbler than they used to be, and as highlighted earlier this month, there are a lot of different reasons why that is happening all of a sudden.

All about flagships

Well, technically, the company promises to “continue a flagship-first approach for smartphone sales” while at the same time staying committed to “emphasizing the AI functionality of the Galaxy A series” too, but if you read between the lines of that statement, things are really not looking very encouraging for mid-end Samsung handsets in terms of marketing and global distribution.

This “flagship-first” strategy might be caused (among others) by Samsung’s shrinking Q2 2025 smartphone shipment figures (at least compared to Q1), which didn’t stop the company’s Mobile eXperience (MX) and Networks division from surging in terms of both consolidated revenue and operating profit compared to Q2 2024.

The KRW 3.1 trillion ($2.2 billion) profit score generated by Samsung’s mobile business during this year’s second quarter is made that much more impressive by the KRW 4.7 trillion ($3.46 billion) gain of the company as a whole. Simply put, around 65 percent of Samsung’s entire Q2 2025 profit came from smartphones and tablets alone, which is both remarkable… and highly concerning for a company that used to make so much money from memory chips not that long ago.

Tri-fold on the horizon!

Because the struggling Device Solutions (aka memory chip) division is not expected to spectacularly recover anytime soon, Samsung is looking for new ways to make money in the short run and set its businesses up for long-term success.