Bubble Skincare is exploring its deal options.
The brand, founded by Shai Eisenman, has hired Centerview Partners to explore potential deals, sources told WWD.
Eisenman confirmed the move, and said: “At Bubble, our focus has always been on creating high-quality, dermatologist-developed skin care that’s accessible to everyone. As we continue to grow rapidly across the U.S. and globally, we’re always thinking about how to build the strongest possible foundation for the future, one that allows us to keep scaling thoughtfully while staying true to who we are. Engaging Centerview Partners is part of that process. It gives us the ability to explore opportunities that can help us continue expanding our reach, strengthening our mission, and bringing Bubble to even more people around the world. We’ve built a brand grounded in community, authenticity and care, and we’re committed to continuing that journey with the same heart, purpose and focus that have guided us from Day One.”
A spokesman for Centerview Partners declined to comment.
Net sales are said to be between $100 million and $150 million. Eisenman confirmed that sales were north of $100 million but declined to elaborate further.
Bubble was among the first skin care brands to target Gen Z and Gen Alpha consumers, particularly in the mass market. As a part of those efforts, it has built a roster of more than 70,000 ambassadors, as of January 2025, when the brand broadened its Stateside distribution in a partnership with Target Corp. That partnership brought its global footprint to more than 15,000 points of sale.
Eisenman has also broadened the brand’s appeal to bring in other generations, most recently inaugurating a 360-degree campaign with new global ambassador Leighton Meester. “The oldest Gen Zers are turning 30 this year,” Eisenman said at the time. “We’re growing with our community and also appealing to a broader range. People see us on social media, but the appeal is to all ages in-store. We want people to understand that fun packaging doesn’t mean our formulations aren’t clinical, or going to deliver the best results.”
Should Bubble find a buyer, it would join a range of other skin care brands that have already cut deals, including Medik8’s sale to L’Oréal, Byoma’s sale to Bansk Group and Rhode’s acquisition by E.l.f. Beauty.
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