PARIS — On the eve of World Mental Health Day, La Roche-Posay screened its “Scars of Life” documentary that delves into scars’ visible and invisible repercussions.
The 25-minute film, produced by Elephant, was shown at the Pathé Palace theater in Paris that was renovated by architect Renzo Piano. The documentary is currently available on YouTube.
L’Oreal-owned La Roche-Posay has since its founding 50 years ago the mission to ease and change the life of more than 2 billion people around the world who live with skin issues, according to Alexandra Reni-Catherine, global brand general manager at La Roche-Posay.
“It isn’t a small mission,” the executive said. “We are committed to it.”
Today, La Roche-Posay is the number-one brand dermatologists recommend to their patients. “Our responsibility is to act,” Reni-Catherine said, adding that is true for everyone — including babies and ill people and future generations.
Skin health is considered public health for the brand, she continued.
“Scars of Life” is a pastiche of testimonials, including from dermatologists and sociologists, as well as people faced with skin conditions.
“They are very authentic, raw,” Reni-Catherine said. “Very touching and moving.”
Alexandra Reni-Catherine, global brand general manager at La Roche-Posay, in “Scars of Life.”
Courtesy of La Roche-Posay
People in the documentary speak openly not only about their skin issues, but also the scars they leave, which can negatively impact quality of life. La Roche-Posay aims to lift the taboos and break the silence around scars so as to help people better live their lives.
“We all have scars, and beyond each scar is a story. They tell to the world who we are and what we have been through,” a voice-over says at the documentary’s start. “Scars can be the result of a wound, a sin pathology or a surgery. How deeply do they affect our lives, and how are they perceived in the public eye?
“They can be wanted or unwanted, visible or invisible, celebrated or stigmatized,” the voice continued. “It’s time to break the taboo around scars, for dialogue and science’s promises for a better care and understanding of our scars.”
A panel discussion following the screening included dermatologist Dima Haider, aka Docteur_Skin; Samy, a skin care influencer known as Skincarebysamy; Emma Fric, cofounder of The Prospectivists, and Julien Witenberger, global image and communication director at La Roche-Posay.
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