This year, the iPhone family still has four models, but the Plus is officially gone. In its place, Apple introduced the very first iPhone Air, which is the thinnest iPhone ever made. The rest of the lineup includes the regular iPhone 17, iPhone 17 Pro, and the big boy iPhone 17 Pro Max.
Apple Online Store
The new iPhones will soon be up for pre-order. | Image credit – Apple
Pre-orders for the iPhone 17 series kick off Friday, September 12, with official availability starting Friday, September 19. You can either get it shipped for free or schedule a pickup at your local Apple Store.
| Device | Pre-order | General availability |
|---|---|---|
| iPhone 17 | September 12 | September 19 |
| iPhone Air | September 12 | September 19 |
| iPhone 17 Pro | September 12 | September 19 |
| iPhone 17 Pro Max | September 12 | September 19 |
Apple Physical Stores
In-store availability starts on September 19, the same day as the official launch. Pre-ordering online is the easiest way to lock in your iPhone for launch day, but plenty of people still like the in-store experience. Apple often sets aside a small batch of devices for “walk-in” customers who didn’t pre-order, but supplies are limited, and long lines can form hours before the store opens.
For the most popular models and colors, there’s no guarantee a physical store will have them in stock, so if you really want your phone on day one, pre-ordering is your safest bet.
Carrier store deals
Carriers like Verizon, AT&T, and T-Mobile follow the same timeline – pre-orders on September 12 and launch on September 19.
With all the big three carriers, you can expect plenty of deals and trade-in promos. They often go heavy with discounts – sometimes offering up to $800 off with trade-ins, especially if you are opening a new line or signing up for an installment plan. For many people, that’s the most affordable way to grab the latest iPhone.
Amazon, Best Buy and more
And buying from Amazon can be super convenient, especially if you are a Prime member and catch an exclusive deal. Just double-check that it’s being sold directly by Amazon, not a third-party seller, since that can affect shipping and returns.
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