Global Pixel sales exploded in H1 2025, making Google a top five ‘premium’ smartphone vendor

The iPhone 16, Galaxy S25, and Pixel 9 series are all selling like hotcakes

Yes, the Cupertino-based tech giant was responsible for nearly two thirds of all $600 and up handsets sold around the world in the January–June 2025 timeframe, boosting its volume by 3 percent while dropping from a 65 percent share in the first half of 2024 to that aforementioned 62 percent.

That’s not a big decline for Apple, but it’s probably enough to cause some concern in the Cupertino camp.

Can Google keep this up?

The Pixel 10 family could certainly outsell the Pixel 9 series, but likely not by 105 percent. | Image Credit — Google

Xiaomi, mind you, made massive 55 percent gains of its own in the global premium market thanks primarily to the Chinese premium segment, while Huawei is clinging on to that last place on the podium after a solid but not exactly breathtaking 24 percent progress between H1 2024 and H1 2025.

How will the premium market as a whole change over the next few years or so?

That, my friends, is the million-dollar question no one can definitively answer just yet, although if you’re wondering, my opinion largely lines up with that of Counterpoint’s analysts today.

The Galaxy Z Fold 7 could be the beginning of a beautiful rise for foldable smartphones around the world. | Image Credit — PhoneArena

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Rediscover some of the most unique and memorable phones of the last two decades! “Iconic Phones” is a beautifully illustrated book that we’ve been working on for over a year – and it’s coming out in just a couple short month!