The iPhone 17 Air will be Apple’s sacrifice for its vision of the future

by wellnessfitpro 07/09/2025

written by wellnessfitpro 07/09/2025

This coming Tuesday is shaping up to be a huge day for tech enthusiasts and Apple fans alike, as Apple is set to reveal its new iPhone lineup. While the iPhone 17 Air is expected to be the star of the show, Bloomberg’s Mark Gurman has delivered an early dose of reality. In his latest newsletter, he draws a compelling, and cautionary, parallel between the upcoming super-thin iPhone and the original MacBook Air from all the way back in 2008.

That original MacBook Air was expensive, underpowered, and had mediocre battery life. It was awkwardly priced between a cheaper, more capable MacBook and a far superior MacBook Pro. Gurman argues that Apple is repeating that exact history with the iPhone 17 Air, as it will reportedly be significantly thinner, but at the cost of what users actually care about: battery life and camera performance. We’re talking a single rear camera in an era where two or three is standard.

This new “Air” model is expected to be sandwiched between the base iPhone 17, which will have a better battery and more cameras, and the iPhone 17 Pro, which will be superior in every meaningful way. The main selling point is thinness, an attribute that just doesn’t carry the same weight it did when laptops were genuinely bulky. Today’s phones aren’t exactly unwieldy, and as Samsung discovered with its similar S25 Edge, which saw underwhelming sales, consumers aren’t clamoring to trade power for a slimmer profile.

Person holding up a Samsung Galaxy S25 Edge on its side

Samsung’s Galaxy S25 Edge is an engineering marvel, but hasn’t seen much success in sales numbers. | Image credit — PhoneArena

I happen to agree with Gurman in his assessment that the iPhone 17 Air’s existence in the iPhone lineup won’t be about it becoming a blockbuster product right now. Much like the first MacBook Air, it will be a technology preview — Apple’s way of testing new engineering, battery chemistry, and production methods that will eventually trickle down to the entire lineup.

This device will pave the way for a thinner future for all iPhones and will even lay the groundwork for a foldable device. However, as Gurman so eloquently explained, while the iPhone 17 Air may be an awe-inspiring glimpse into tomorrow, on Tuesday your money will be better spent on the iPhone 17 or the iPhone 17 Pro.

“Iconic Phones” is coming this Fall!

Rediscover some of the most unique and memorable phones of the last two decades! “Iconic Phones” is a beautifully illustrated book that we’ve been working on for over a year – and it’s coming out in just a couple short month!

“Iconic Phones: Revolution at Your Fingertips” is a must-have coffee table book for every phone lover out there. Covering the stories of more than 20 fan-favorite phones, it takes you on a memorable journey through the technological revolution that shaped our lives. Sign up now to secure an early discount price!

LEARN MORE AND SIGN UP FOR EARLY BIRD DISCOUNTS HERE

Read the latest from Johanna Romero

#iPhone #Air #Apples #sacrifice #vision #future

The iPhone 17 Air will be Apple’s sacrifice for its vision of the future

“Iconic Phones” is coming this Fall!

LEARN MORE AND SIGN UP FOR EARLY BIRD DISCOUNTS HERE

Country music gets MTV recognition with new best bountry VMA category

Emmerdale star Kelvin Fletcher’s wife makes baby admission as couple address ‘big change’

You may also like

Leave a Comment Cancel Reply