Perplexity doesn’t trade on an exchange yet, but it does have a valuation of $18 billion. Some financial publications said that it could cost Apple $25-$30 billion to purchase Perplexity. Considering that Apple has never spent more than $3 billion on a single acquisition, it is hard to imagine Apple making that leap. This is not to say that Apple couldn’t afford such a deal, especially with its piggybank loaded with $160 billion in cash.
Bloomberg’s Mark Gurman says that Apple is planning to launch an AI-based web search tool. | Image credit-X
By the way, in case you were wondering, that $3 billion deal, which still stands as the largest in Apple history, took place in May 2014 when Apple bought Beats Audio. The deal landed Apple the Beats Music streaming platform with 111,000 subscribers. The latter became Apple Music, which currently has over 94 million subscribers worldwide. But you can forget about Apple making any acquisition soon, says Gurman.
If Apple does get into the web search business, it probably will have to say goodbye to the deal it has with Google that makes the latter’s search experience the default search engine on Apple devices, including the Safari browser on the iPhone, iPads, and Macs. Apple and Google have had this deal in place for years.
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