Agatha Relota Luczo is bringing her inner-health, outer-beauty ethos to a new product category.
The founder and chief executive officer of Furtuna Skin is debuting two products Tuesday, including a honey sourced from Sicilian black bees, an endangered species, and an olive leaf botanical tea. As with the rest of the brand’s offering, the ingredients are sourced from Furtuna’s 865-acre organic farm in Sicily. The tea is priced at $25 and the honey at $55, and they are launching on the brand’s website.
For Luczo, the genesis of the products came about organically. “At Furtuna Skin, we try to think about the farm and everything that we do, we try to leave this world a better place than we found it, focusing on preserving nature, sustainability and bringing back these olive trees from the brink of extinction. When we learned about these bees, I thought we should have them on our farm.”
It also dovetails with Luczo’s own beauty philosophy, which focuses on inner health as much as skin appearance. “What we put on our skin is equally as important as what we eat, and it all works together,” she said. “I drink my extra virgin olive oil every single morning, and honey is amazing because it has so many polyphenols, antioxidants, propolis. And then olive leaf tea — we use olive leaf water in all of our products — has a higher amount of antioxidants than green tea does.”
The customer appetite is there, in more ways than one. “People are loving our olive oil,” she said of the brand’s first ingestible, LXR06 Extra Virgin Olive Oil. “I see the opportunity with honey and tea because people want something they can’t find anywhere else. Ours is from our farm, and I love to connect people to our farm so they can know where the ingredients are coming from that they’re ingesting. Skin care is a ritual, but it’s also a lifestyle, and I love to bring people into the Furtuna Familia world.”
That world is expanding. Luczo also launched a spa partnership with Collegio alla Querce, Auberge Resorts Collection, and its well-being retreat Aelia, an Auberge Spa, Furtuna’s first hospitality partnership. More are on the way. “I’ll be in Rome in December. We’re launching in the spa of the Orient Express Hotel,” said Luczo, adding the company is “choosing specific spas in the beginning, and hotels that mimic our story of artesian, Italian style.”
Furthermore, she reasoned, it reinforces the brand’s positioning. “It’s a high-end luxury brand. What is luxury today, anyways? For me, it’s having products that are hand-foraged, grown with regenerative farming techniques, fed with natural spring water and extracted with sound bath extraction. Having something that’s protected from beginning to end, made with love,” she said. “That’s very luxurious to me. So when I think about expanding, I think about it being intentional and doing it where we can help educate.”
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