Primark shoppers love ‘gorgeous’ new £10 handbag in ‘colour of season’

The retailer known for its affordable fashion and accessories is stocking a new £10 style

Primark customers are raving about a “gorgeous” new £10 handbag in “the colour of the season.” Known for delivering budget-friendly fashion and accessories, the high street giant appears to have another winner on its hands.

Shoppers say they can’t keep their eyes off the Equestrian Shoulder Bag, which is available in three different shades. The trending style, described as a “structured equestrian-inspired shoulder bag with gold-toned hardware,” is available in wine, tan, and black colour options. The full product description reads: “Bring a timeless touch to your accessories line-up with this burgundy equestrian-inspired shoulder bag.

“Designed with a structured, curved silhouette, it pairs smooth faux leather panels with a soft, suede-look flap for added texture. The front is finished with a gold-toned snaffle clasp, while the adjustable strap allows you to find your perfect fit.

“Complete with gold-toned hardware, it’s the ideal size for carrying your daily essentials while adding a polished finish to any outfit.” Available in stores now, the new bag has caught the attention of social media users, reports the Mirror.

One fan praised the bag on TikTok as @fitcheck.queen, showcasing the wine option, which has a red and brown design with gold hardware. The video text said: “The colour of the season is back.” The caption added: “How gorgggg is this bag @Primark doing its thing againnn.”

Social media users were just as impressed, with shoppers praising the style. One excited viewer wrote: “This bag is so pretty I love.” A second fan praised: “Yesss.”

Meanwhile, on Facebook, Lister Matthew Osas highlighted the black and wine bags. The shopper wrote: “Tiny bag lovers, which colour would you go for? This was so cute I couldn’t get my eyes off.” In response, an impressed viewer wrote: “Both.”

In good news for Primark shoppers looking for more designs, the retailer offers a selection of equestrian styles. For exmaple, Primark sells the £11 Equestrian Mini Tote. The product description states: “This mini tote is inspired by equestrian style – with two top handles and gold-tone hardware details.”

There’s also a £15 Equestrian Shopper Bag. The product description states: “Elevate your everyday carry with this black equestrian-inspired shopper bag. Designed in a curved, softly structured silhouette, it blends smooth faux leather detailing with a suede-look body for a textured finish.

“The layered front flap is secured with a gold-toned snaffle clasp, while the adjustable shoulder strap ensures a comfortable fit. A structured base helps keep your essentials organised and gold-toned hardware adds a polished touch. Perfect for work, weekends, and everything in between.”

For fans of matching accessories, Primark offers a £4 Medium Tweed Purse. The product description states: “A medium sized purse inspired by equestrian style – with a tweed-inspired body, it has a place for cards, cash and coins.”