Lulu Guinness brings back iconic £30 beach tote bag with fans buying multiple

The iconic British designer brand Lulu Guinness has re-released its coveted Multi Stripe Lip Beach Tote – and it’s already flying off the shelves

Shoppers who missed out on the Lulu Guinness x Waitrose collaboration tote, don’t worry. The designer brand has re-released its most sought-after shopper; the Multi Striped Lip Beach Tote – and it’s an absolute steal.

Priced at £30, this fresh design has customers rushing to grab one before it inevitably sells out. Known for its quirky British style and iconic motifs, Lulu Guinness has a talent for transforming everyday accessories into standout pieces, and this tote is no exception.

Perfect for sunny outings, extended weekend trips, or simply adding a touch of personality to your daily routine, it combines practicality with that distinctive Lulu flair. Given its incredibly reasonable price tag, it’s no surprise fans are buying multiple.

Constructed from 100% recycled PET (essentially, plastic bottles repurposed into something stylish), this tote is roomy enough to hold everything from a beach towel to a 16-inch laptop. The black-and-white stripes are a classic Lulu Guinness pattern, and the bag is finished off with the brand’s signature red lip motif and logo straps.

There’s also a matching lip charm for a playful final touch. Designed for daily use, the hot-selling tote features both an extended shoulder strap and a compact handle, allowing users to carry it in whichever way suits them best.

Multi Striped Lip Beach Tote

£30

Lulu Guinness

Buy here

Shoppers are snapping up more than one of the iconic tote bag.

Inside, there’s a handy zipped compartment plus two open pockets to help keep your bits and bobs organised. Weighing in at merely 0.33kg, it can be packed full of necessities without feeling weighed down, reports OK!.

Tote bags have experienced a massive surge in popularity this past year, primarily due to Lulu Guinness’s supermarket collaborations and American retailers like Trader Joe’s gaining viral status with their shopping bags. For those eager to swap their regular handbag for a tote, we’re also smitten with the Stripe Canvas Tote Bag from Damson Madder, priced at £38.

Meanwhile, Next’s Pink Printed 100% Cotton Lightweight Shopper Bag at £10 serves as the ideal holiday companion. It boasts a vibrant shade and fruity pattern.

When it comes to the much-loved Lulu Guinness signature tote, the rave reviews speak for themselves, as one happy shopper gushed: “This bag is beautiful. It has replaced my work bag for the summer. Worth every penny – was looking at the Waitrose one but this is much better. Thank you Lulu for brining this back at a great price – I bought two!”

It’s worth noting, however, that while there is a zipped inner pocket, the bag itself follows the traditional tote design and has no zip closure. This means the contents may easily fall out.

This hasn’t put some shoppers off, as a glowing five-star review reads: “My absolute favourite. Easily fits all my travel essentials used as my hand luggage and beach bag. So stylish too. My mum, sisters and I all have one. We were once asked if we were in a band with our matching bags.”

Someone else wrote: “It’s back! I bought a few of these last time they were in stock for myself and my friends. The price is so amazing for Lulu Guinness and the quality of the bag is superb.”