Appearing in the new ad, the NI actor talks about his personal passion of cold-water swimming

Jamie Dornan stars in Diet Coke’s ‘This is My Taste’ campaign
Jamie Dornan has swapped movie scripts for icy dips in a new Diet Coke advert.
Dornan has made the return for Diet Coke’s latest ‘This Is My Taste’ campaign. Appearing in the playful new advert which launched on Monday, the NI actor talks about his personal passion of cold-water swimming.
The Fifty Shades actor commented: “Cold-water swimming is a passion that’s become very important to me, its my way of finding a moment for myself and I try to do it as often as I can.
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“I hope that giving a peak behind the scenes of my lesser-known passion, inspires others to take a moment for themselves, crack open an ice-cold Diet Coke, and explore their own personal tastes.”
Tara Byrnes, Diet Coke GB&I Senior Brand Manager said: “Jamie Dornan’s authentic passion for cold-water swimming makes him the perfect fit for the next chapter of Diet Cokes This Is My Taste.
“He inspires others to embrace what they love.
“Were inviting fans to take a break, and celebrate their unique tastes through the brand new in-app can personalisation tool visit the Coke app to create yours today.”
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