Google’s Pixel 10 family is here at last with refined designs, more power, new AI skills, and more

Pixel 10 series design – all about refinement… again

An interesting claim made by Google is that the Pixel 10 trio uses the “most recycled materials yet for a Pixel” generation, which should however have no impact on long-term durability. In fact, I believe the company didn’t market the aluminum frames of the Pixel 9, 9 Pro, and 9 Pro XL as “spacecraft-grade”, which means their successors might be even more robust.

Is the Pixel 10 powerful enough?

Before trying to answer that question, let’s take a quick look at the family’s full specifications:

Camera hardware and software – what’s changed, what’s not

This wouldn’t be a Google release without an extensive discussion about photography, and while the camera hardware on the Pixel 10 Pro and 10 Pro XL looks virtually unchanged, the “vanilla” Pixel 10 employs a totally different combination of rear-facing snappers than the non-Pro Pixel 9.

We’re talking a rather modest-sounding 13MP secondary ultra-wide-angle lens instead of a 48MP one on the Pixel 9, but also an entirely new 10.8MP telephoto sensor… that’s obviously not quite as advanced as the Pixel 10 Pro and 10 Pro XL’s telephoto camera. The result should be a more versatile, and yes, a more powerful imaging experience, which Google claims is unrivaled in the Pixel 10‘s “class”, at least in terms of zoom quality.

Of course, “serious” shutterbugs will want to primarily consider the Pixel 10 Pro and 10 Pro XL, which naturally claim to deliver Google’s “best camera system yet”, with 100x Pro Res Zoom as the most important improvement over the already exceptional 9 Pro and 9 Pro XL. Gemini makes a bunch of other magical photography stuff possible, including Auto Best Take, Camera Coach guides, Face Unblur, Auto Unblur, Auto frame, Photo Unblur, and of course, Magic Eraser.

So… much… AI goodness

Does Google have the best artificial intelligence features in the mobile industry right now? Even if you don’t think that’s true (which it kind of unquestionably is), you have to appreciate the scale and ambition of some of the latest Gemini Nano-powered tools.

Magic Cue is without a doubt the most exciting and sophisticated such tool, crucially contributing to making the Pixel 10 family truly proactive in addition to more powerful than all previous Google-made phones. On paper, this looks like a potential game changer for AI technology as a whole, aiming to not just answer your questions and solve your online problems, but anticipate them across apps and services like Phone and Google Messages.

The aforementioned Camera Coach feature is another very interesting use of Gemini intelligence, offering tips for lighting, composition, and a lot more to help you become a better photographer. Apart from expanding the reach and power of its AI skill set, Google is obviously also working hard on continuously improving existing functionalities like Call Screen, Gemini Live, and Voice Translate.

Pricing and availability

Also in line with all pre-launch speculation, the Pixel 10 starts at $799, the Pixel 10 Pro costs $999 and up, and the cheapest Pixel 10 Pro XL model can be yours for $1,199. Keep in mind that the 10 Pro XL starts at 256 gigs of internal storage space, unlike the Pixel 10 and 10 Pro, which offer 128 gigs of local digital hoarding room in their entry-level configurations.

“Iconic Phones” is coming this Fall!

Good news everyone! Over the past year we’ve been working on an exciting passion project of ours and we’re thrilled to announce it will be ready to release in just a few short months.