Things are heating up at Dame.
On Thursday, the sexual wellness brand released its first book, “Toy Stories,” tied to National Orgasm Day. The book is a compilation of erotic short stories from 11 authors, including Iman Hariri-Kia, Nikki Sloane, Cathryn Fox, Kayleigh Malcolm, Willow Winters, Zoe York, Alexandria House, Cecilia Tan, J.C. Hannigan, Marie Gray and Christopher Sexton. A physical copy of the book will be available on Dame’s website for $35 and a free digital copy will be available on the site.
The authors were tasked with testing Dame’s products and writing a review of sorts in the form of creative erotica — the result includes poetry, romance fantasy, comedy and more.
The idea struck founder Alexandra Fine and her team about a year ago when they were discussing creative ways of getting customer reviews and insights into how people really used or thought about their sexual wellness devices.
“There’s definitely been some research out there about erotica and how it’s great for libido. Reading these books and having that language puts you in the mindset, and then it also gives you more clarity and language for what we want to call in,” said Fine, adding that the format is especially impactful for women.
From there, Fine and her team reached out to a slew of authors, all with different styles to ensure the book would have a variety of viewpoints.
“For us to work with writers, it’s a fun new space,” said Fine, noting this is the first time the brand has tapped into entertainment and working with creators. “For us, it’s a fun new thing to be bringing to our audience. A lot of them already love erotica, and know about it, and for some of them, it might be a doorway.”
Fine said after this experience “the world feels really opened up” in terms of similar future opportunities.
She added: “Reviews can be so flat and they can be so uncomfortable to leave.…We plan on gathering some user generated ones, and I’m excited to see what this inspires in our community.”
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