Loewe Perfumes is coming to Rockefeller Center.
The designer fragrance brand is hosting a pop-up through Jan. 31 at the New York landmark building, marking Loewe Perfumes’ first stand-alone presence in the U.S.
In the garden-inspired space, guests will be able to shop and discover the full Loewe Perfumes portfolio, from its home scents including candles and soaps to its newest Crafted Collection of eaux de parfum, including Roasted Vanilla, Bittersweet Oud and Iris Root scents, each priced at $485 for a 100-ml. bottle.
The LVMH Moët Hennessy Louis Vuitton-owned brand’s fragrances are otherwise available to shop in the U.S. at Neiman Marcus and Bergdorf Goodman. Globally, the fragrance line sells in more than 1,500 doors across 43 countries.
“Loewe’s creativity, craftsmanship and cultural resonance make it a perfect match for our campus, especially as we welcome visitors from around the world this season,” said EB Kelly, senior managing director at Tishman Speyer and head of Rockefeller Center, in a statement. “We are honored that Loewe chose Rockefeller Center as the home of its newest Crafted Garden pop-up.”
Inside the Loewe pop-up store.
Courtesy
At the store, customers will also be able to shop the Loewe festive home scent Capsule Collection, featuring holiday-inspired candles in Sweet Almond, Earl Grey and Black Sesame scents which retail for $290.
As previously reported, LVMH plans to open a new Loewe fashion boutique in Tokyo’s Ginza district by the end of the year. Earlier this month the brand expanded its presence on Avenue Montaigne in Paris to a 6,250-square-foot Casa Loewe flagship, offering men’s and women’s ready-to-wear, bags, scents and more.
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