Reports are now surfacing that YouTube is starting to enforce this rule. Some users are receiving emails with the ominous title, “Your YouTube Premium family membership will be paused.” The message explains that because the user doesn’t appear to be in the same household as the family manager, their Premium access will be paused in 14 days. You’ll stay in the family group, but you’ll be watching YouTube with ads again, which is a tough pill to swallow once you’ve had the Premium experience.
Warning from YouTube that Premium Membership will be paused. | Image credit — Android Police
Now, before we get too upset, it’s worth remembering that YouTube is just catching up to the competition here. Spotify has been the stickler for family plan location rules for years, at one point even controversially using GPS checks to verify user locations. So, while it’s annoying, it’s not exactly a new concept in the streaming world.
However, this whole situation is a bit of a mess for those of us who have been using the plan with family across different cities or states—think college kids or retired parents. While I get it from a business perspective, it feels like a rug pull. For what it’s worth, I have a family plan and have an adult daughter who lives 3 hours away and is on it. For now, my account seems to be safe, but I’m not so sure now how long that will last. The rollout seems scattered, but if you’re in a similar boat, you might want to prepare for that dreaded email to eventually hit your inbox.
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