Erewhon is headed to New York City via Kith‘s new padel club, according to an Instagram post from Kith founder and chief executive officer Ronnie Fieg.
Fieg posted a carousel of photos to his Instagram page with the caption “KITH IVY. It’s a thing.” The post includes a floor plan for a luxury padel house featuring a boutique, a variety of wellness treatment rooms, including a gym, hammam, Jacuzzi, steam room, sauna and cold plunge, and perhaps most notably a small section titled Erewhon. The post did not confirm details of what will be available at the Erewhon outpost.
Over the past several years, Erewhon has become the hottest grocery store in Los Angeles, known for its organic produce, hot bar and trendy smoothie collaborations with celebrities like Hailey Bieber and Travis Scott. Given its virality, New Yorkers have been eager for the grocery store to open in the city. The hype for the store has also led to alternatives like Happier Grocery being dubbed the “Erewhon of New York.”
Fieg’s Instagram post showcased branded padels and sneakers, the space under construction, design elements and founding member cards. A Kith Ivy Instagram account also popped up on Tuesday afternoon teasing the opening of the luxury padel club and introduction of a padel brand. The Kith Ivy Instagram states in the bio that it is “a luxury padel brand and club where competition and community collide.”
According to the account’s only post, ahead of the official launch/opening, Kith has opened a padel court at Grand Central in Vanderbilt Hall where visitors can play for free. It will be open until Sept. 10. According to the post, guests can also get a sneak peak at the Kith Ivy collection which will include sportswear and “hard goods” created with Wilson.
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