Even bigger Google Messages branding change spotted

Initially, the name of the app appeared in white font, even though the July report said to expect the full-color logo. It was right on the money, with one user now seeing the Google wordmark in its multi-colored Blue, Red, Yellow, and Green scheme.

That’s how the names of many Google apps, with some exceptions like Google Maps, are rendered.

The change appears to be rolling out very slowly, with most users saying it’s not live on their end yet. Also, these changes are only shipping for beta users for now, while stable users still see the “G” logo.

On the surface, this is a small change, and not many people will care whether they see a rainbow-colored icon or the full name of the app as long as it works as intended.

That said, having an app display its full name instead of just an icon can make a world of difference to customers who aren’t tech-savvy.

Besides, the header of many other popular Google apps also shows the full name, and having harmony in branding across different apps makes sense.

The branding shift isn’t the only change users should expect to see. Many Material 3 Expressive-themed changes are currently rolling out to Google Messages. Material 3 Expressive is Google’s new design language, and it looks like redesign efforts have accelerated after the unveiling of the Pixel 10. The new update makes the interface more fluid and customizable, and Google hopes it will better guide the user’s attention to the most important actions.

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