Samsung reports its Galaxy Z Fold 7 sets preorder record in the US with the Flip 7 close behind

Image credit — PhoneArena

Carrier partners also saw a notable boost, reporting a 60% jump in preorders for both foldables combined. Samsung credits these gains to improved designs, thinner form factors, upgraded camera systems, and added AI tools like Gemini Live and Now Bar. In-person demo experiences also appear to be helping, as more customers opt to try out the devices in retail stores before committing.

This momentum appears to reflect changes in how users perceive foldables. We have seen this shift firsthand over the past few generations. Today’s foldables are thinner, stronger, and more versatile. While the $1,800 price tag still limits mass adoption, the Fold 7‘s early success shows that premium users are finding enough value in the form factor to take the plunge. Once considered a niche or experimental product, the Z series has gradually gained mainstream appeal. 

Drew Blackard, Senior VP of Mobile Product Management at Samsung Electronics America, said the company has “addressed consumer feedback year after year” to arrive at a compelling, polished experience. According to him, for many new users, their first hands-on moment with a Z Fold or Z Flip is all it takes to convert them.

Another surprising trend is the rising popularity of non-traditional colors. While black has long been the go-to for Fold buyers, the new Blue Shadow option accounted for nearly half of Fold 7 preorders. On the Flip 7 side, Coral Red made up 25% of orders, suggesting users are now more open to bolder designs.

This generation of foldables has seen a shift in preferred colors: Blue Shadow for the Z Fold 7 and Coral Red for the Z Flip 7. | Images credit — PhoneArena

Based on this report, one is inclined to think it’s clear that the foldable category is no longer a side experiment. With the Z Fold 7 leading the way, Samsung seems intent on making foldables a core part of its flagship lineup, and it’s starting to pay off.