Maly Bernstein has a new gig.
The former head of Bluemercury has been appointed chief commercial officer at Bath & Body Works. The Columbus, Ohio-based retailer also tapped Samantha Charleston as chief human resources officer. Both appointments are effective Nov. 12.
“As we enter a new era for Bath & Body Works, we’re building a next-generation leadership team with the vision and experience needed to drive growth across the marketplace,” said Daniel Heaf, chief executive officer. “Maly brings proven elevated multichannel retail leadership, delivering distinctive consumer experiences and growth across all channels. Samantha’s deep expertise driving enterprise-wide culture change and aligning people strategy with business transformation will help ensure we have the talent and ways of working to execute with discipline.”
Prior to Bluemercury, Bernstein spent eight years at CVS Health, where she led e-commerce and omnichannel, and before that, the beauty and personal care division. Earlier in her career, Bernstein was an associate principal at McKinsey & Company.
“Bath & Body Works is an iconic brand with an extraordinary connection to its customers,” Bernstein said. “I’m excited to create compelling retail experiences for our consumers across the marketplace and in all the ways they shop, while also delivering strong performance for the company.”
Charleston joins Bath & Body Works from Americold, where she served as chief human resources officer. Prior to Americold, Charleston held senior HR leadership roles at Newell Brands.
“I’m thrilled to join Bath & Body Works at this important moment,” Charleston said. “People are at the heart of every company’s success, and I look forward to working with Daniel and the team to strengthen Bath & Body Works’ culture and talent to support the growth of the organization.”
The company reported net sales of $1.5 billion for the quarter ended Aug. 2, an increase of 1.5 percent compared to a year earlier.
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