The Top Arab Fragrance Brands on Amazon: Lattafa, Armaf and More

The Arab perfume boom is alive and well on Amazon.

Fueled by #FragranceTok and a growing global appetite for many of the affordable, oud-infused scents at the forefront of the space, Arab fragrance brands are among the fastest-growing in their category.

Data from Market Defense shows that on Amazon, United Arab Emirates-based Lattafa leads the trend, crossing the $100 million sales mark on the platform during the last 12 months, with its vanilla-infused Yara Eau de Parfum, $24, being its top seller during the period.

The gourmand scent is also the brand’s bestseller on TikTok Shop, where Lattafa has gone viral among female and male shoppers alike and exceeded $60 million in sales during the last year, per Charm.io.

“Yara was the original hero product for Lattafa, but consumers are now expanding into the full lineup,” said Market Defense chief engagement officer Vanessa Kuykendall, adding that searches for other scents by the brand including Éclair and Angham are also up more than 50 percent year-over-year. “That tells us awareness is deepening, and the shopper is no longer new to these brands; they’re following new product drops and looking to try what’s next.”

Amazon searches for “Arabian fragrance” are up 1,281 percent year-over-year, while “Arabian cologne for men” is up 83 percent. This search interest has translated to sales: in the last 12 months, half of the top 10 bestselling Arab fragrances have been men’s eaux de parfum.

During Amazon’s Prime Big Deal Days event earlier in October, Rasasi’s $29 Hawas for Men Eau de Parfum was the number-five fragrance overall. The fragrance launched in 2016, and has been more of a slow burner to the top, but fast risers to watch the platform include Dubai-based Ard al Zaafaran (named after “saffron”) and fellow Dubai-based Afnan, best known for its men’s Supremacy line.

“This mix of sleeper hits and viral launches makes the Arab fragrance category one of the most dynamic we’re tracking right now,” Kuykendall said.

The top five Arab fragrance brands by estimated Amazon sales during the last 12 months, per Market Defense.

1. Lattafa: $100 Million

2. Armaf: $39 Million

3. Afnan: $17 Million

4. Al Haramain: $14 Million

5. Rasasi: $12 Million