This Big 3 carrier is failing so miserably at attracting customers it’s causing second-hand embarrassment

Verizon may be to blame

Apparently, Verizon is using AI to create a custom deal for customers. The company’s tools scan customers’ bills for any discounts and give the same discount to match a competitor’s price.In theory, that sounds like a great way to undercut AT&T and T-Mobile. The implementation, however, is another story. Many customers are complaining that Verizon failed to offer them a lower price than their current provider.

T-Mobile recently threw shade at AT&T and Verizon by saying that their prices were too high and they couldn’t bring their rates down without significantly affecting their bottom lines. That’s what might be at play here. After half a year of customer losses, Verizon seems desperate to gain new customers, but it doesn’t seem to have figured out how to go about it.

Is this going to backfire?

Cable companies are now the preferred choice for new customers. So while AT&T and T-Mobile are still adding customers, the Big Three are fast falling out of favor. Verizon has an opportunity to reinvent itself and trump T-Mobile – which may be about to surpass it as the largest carrier – at its own game. The company has already taken a step in that direction by announcing a better version of the popular loyalty discount. It can’t afford to entice customers with the prospect of a lower bill only to then tell them it can’t beat its rivals on price. 

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