Belfast Pull and Bear ‘bigger and better’ store opening date announced

The retailer is upsizing into a brand-new 16,000 sq ft unit on the upper ground floor at Victoria Square

The opening date of a ‘bigger and better’ Pull and Bear store in Belfast has been announced.

The retailer is upsizing into a brand-new 16,000 sq ft unit on the upper ground floor at Victoria Square, tripling the size of its existing space on the lower ground level.

The new store is set to open on Friday, October 17.

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The increase in size means the brand will stock more of its collections across menswear and womenswear. The new space will also offer a digital-first approach for visitors, with self-checkout tills, online pick-up, and drop-off points, as well as digital screens.

In a social media post, Victoria Square said: “The time has come… a bigger and better = @pullandbear opening this Friday 17/10.”

It follows the news that Sephora UK is set to open at Victoria Square in 2026. It will be the retailer’s 13th store in the UK.

Sephora say its new Belfast location will join the rest of Sephora UK in offering local beauty fans “an extensive range of world-renowned products” including the brand’s own namesake range, Sephora Collection.

Pull & Bear’s sister company Bershka is also opening at Victoria Square, which will be the retailer’s first Northern Ireland store. The 17,500 sq ft flagship store is set to open this year.

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