The gap is small, but the winner is clear
That’s what you call a mature market with little room for radical change.
While Omdia’s estimates put the industry’s progress at a healthy 3 percent year-on-year without detailing the totals of either Q3 2024 or Q3 2025, IDC analysts have far more specific figures for us. Namely, 322.7 million units during this year’s July-September timeframe, marking a 2.6 percent increase from last year’s July-September quarter.
How big of a victory will Apple claim in Q4?
This was not a bad quarter for Apple, and the next one will be even better.
Let’s not forget about the big picture
I know you’re all primarily interested in the battle for supremacy between Samsung and Apple (especially when it’s so close), but I believe the most important takeaway today is that the smartphone market is clearly growing again.
The industry as a whole is growing, and that’s likely to continue happening in Q4.
Whether we’re talking a 2.6 or 3 percent expansion, this is definitely a great sign of what’s to come during the holidays, and no, the iPhone 17 family will certainly not be Q4’s only bright star.
“Iconic Phones” is coming this Fall!
Iconic Phones: Revolution at Your Fingertips is the ultimate coffee table book for any phone enthusiast. Featuring the stories of more than 20 beloved devices, it takes you on a nostalgic journey through the mobile revolution that transformed our world. Don’t miss out—sign up today to lock in your early-bird discount!
#Samsung #beats #Apple #straight #quarter #spite #iPhone #17s #strong #boxoffice #start
