Home Technology Verizon gets a new CEO “to delight our customers” and “redefine our trajectory”

Verizon gets a new CEO “to delight our customers” and “redefine our trajectory”

by wellnessfitpro

to Dan Schulman to lead the company through one of its toughest chapters yet.

Schulman started out at AT&T, spent nearly two decades there, ran Priceline for two years, and helped launch Virgin Mobile. He most recently served as CEO of PayPal.

New Verizon CEO is known for turning companies around 

Verizon is shaking up its upper ranks as it navigates a challenging environment of fierce competition, increasing customer losses, and table-stakes decisions. Schulman has been with Verizon as a board member since 2018 and was elected Lead Independent Director late last year. The company has also elected Mark Bertolini as Chairman of its Board of Directors. Bertolini was previously CEO of Oscar Health.
Vestberg, who has been at the helm since 2018 and has been instrumental in the company’s 5G buildout, will oversee the acquisition of fiber-internet company Frontier Communications as Special Advisor. He is expected to remain on the Board of Directors until 2026.Schulman is expected to lead a new era of financial growth, customer focus, and industry leadership at Verizon.

Verizon is counting on Schulman’s diverse set of experiences, operational excellence, and transformative leadership style to steer it through a difficult phase. The company has been performing below market expectations and losing postpaid subscribers this year.

Schulman doesn’t have a magic wand

As Ookla’s Lead Industry Analyst Mike Dano notes, Schulman’s first task will be to decide whether it should purchase EchoStar’s 21 MHz of AWS-3 spectrum. This purchase could help it keep pace with AT&T and T-Mobile. It would boost Verizon‘s spectrum holdings by an estimated 7 percent, giving its fixed wireless access (FWA) capacity a boost.
Verizon‘s decision comes as something of a surprise. For instance, many were expecting Executive VP and CEO of Verizon Consumer Group Sowmyanarayan Sampath to succeed Vestberg as CEO.

Also, while Schulman may have a proven track record of leading companies to success, his expertise lies more in corporate turnarounds than wireless innovation.

While there may not be any immediate changes for customers, a high churn rate appears to be one of the key reasons a new CEO was brought in. This is a good sign for subscribers and could lead to more competitiveness within the wireless industry. Verizon has already started a price war of sorts.

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