Referential image outside the Regent Street, London Apple Store. | Image credit — Apple
It seems like the Apple community is at a crossroads. A recent poll we ran, which garnered over 2,400 votes so far, shows an almost exact 50/50 split on whether Apple had a good year. This division is telling. On one hand, Apple CEO Tim Cook is sending out memos celebrating the “very successful” launch of the iPhone 17 lineup. On the other, half of the dedicated user base feels like something is off. So, what’s really going on? Let’s break it down.
The good: sales and success


Tim Cook at the reopening of the Apple Store in Ginza. | Image credit — Apple” 
The bad: bugs and boredom


Current results of our poll that shows half of our community is split. | Image credit — PhoneArena
So, what’s the verdict?
The divide in the community makes perfect sense. Apple is a victim of its own success. The company has grown so massive that its primary goal is to maintain momentum, which can sometimes come at the cost of the bold innovation that built its legacy.
While the balance sheet looks fantastic, the user experience is showing some cracks. The split in the poll perfectly reflects this duality: a company that is incredibly successful financially, yet is starting to feel a bit less special to the people who once championed it.


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