Medicube, Anua, Her Fantasy Box Among Top 10 TikTok Shop Beauty Brands

It’s game, set, match on TikTok Shop — literally.

While the e-commerce platform has been a favorable environment for value-oriented beauty sets since launch, such bundles have become even more popular over the last year, according to data from Charm.io.

Today, 30 of the top 100 beauty products sold on TikTok Shop are multiproduct sets, whereas one year ago that number was 17. Medicube, which is one of beauty’s fastest-growing brands across channels, holds the number-one spot in the category with its eight-piece Glass Glow skin care set, which sells for an average price of $85 and has done more than $18.8 million in revenue over the last 12 months on TikTok Shop.

Medicube’s Celebrity Glass Skin duo, meanwhile, is the eighth-biggest beauty set on the platform, generating $3.3 million in revenue. The offering is aptly named, given that the Age-R Booster Pro device it entails first gained prominence thanks to mentions from A-listers like Hailey Bieber and Lily Collins. The brand appears to be continuing this strategy, most recently tapping Kylie Jenner in April to promote the device in a TikTok video showcasing her skin care routine.

Fellow K-beauty skin care brands Anua and Dr. Melaxin are also top spot-holders on TikTok Shop, while Westmore Beauty, which was founded in 1917, has found huge success on the platform for its body foundation and brush duo. It’s priced at $60 and has generated almost $5 million in TikTok Shop sales over the last 12 months.

Meanwhile Black-founded feminine care brand Her Fantasy Box is a breakout success on the platform.

Launched in 2022 by Kayla Rowe, Her Fantasy Box offers a $56, six-piece The Balance Bundle featuring body and vaginal care products that has generated $5.5 million in TikTok Shop sales over the last 12 months. Other top performers include Tarte Cosmetics, The Ordinary and more.

The top 10 beauty sets by TikTok Shop revenue during the last 12 months, per Charm.io.

1. Medicube Glass Glow Skincare Set, $18.8 million

2. Dr. Melaxin Peel Glow Shot Rice Ampoule Duo, $17.3 million

3. Anua Viral Ultimate Glass Skin Bundle, $7.7 million

4. Her Fantasy Box The Balance Bundle, $5.5 million

5. Westmore Beauty Body Coverage Perfector, $4.9 million

6. Tarte Cosmetics Tubing Mascara Duo, $4.8 million

7. Tarte Cosmetics Sculpt Tape & Blush Tape Duo, $4.1 million

8. The Ordinary the Acne Set, $3.8 million

9. Medicube Celebrity Glass Skin Duo, $3.3 million

10. YCZ Neck-eye Care Tightening & Revitalizing Set, $3.2 million