Culture Night is returning and Coors will be there with a special treat
Belfast Culture Night makes its long-awaited return after five years away, with Coors stepping in to deliver one of the evening’s most eye-catching highlights at Haymarket in the heart of the city centre.
Known for its mountain-cold refreshment, Coors, which is brewed in the UK, is a clean and refreshing lager which is as crisp as the mountain air. Its signature cold-activated packaging – where the brand’s iconic mountains turn blue when the beer reaches optimal drinking temperature, makes it the perfect option for Culture Night guests.
Visitors can soak up the atmosphere in the Coors activation area, while taking part in exclusive competitions offering prizes of up to £1,000, alongside other giveaways. Influencers will also be in attendance to amplify the buzz, ensuring the energy of the night is shared across Belfast and beyond.
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Jordana Busby, Sales Director at Coors NI, said: “We are absolutely delighted to support Culture Night and to play a part in its return to Belfast. For us, this is about delivering something unique to the area and creating moments that bring people together. We’re proud to help celebrate the city in such a special way.”
CEO of Hospitality Ulster, Colin Neill, added: “The return of Culture Night is a huge win for Belfast, and it’s brilliant to see a brand like Coors investing so creatively in the event. Their event at Haymarket not only adds to the experience but also highlights the crucial role that partnerships and investment play in bringing people back into the city centre and supporting our hospitality venues.”
As part of Culture Night 2025, Coors will transform Haymarket with an immersive experience centred around a live ice sculpture demonstration featuring the iconic Rocky Mountains fused with familiar Belfast landmarks, including the iconic Harland and Wolff and Cave Hill, alongside music and interactive entertainment.
Owner of Haymarket, Gareth Murphy, said: “Culture Night’s return is an important moment for Belfast. It’s fantastic to see partners like Coors bringing their own creativity and energy to the event. The live ice sculpture in the Haymarket promises to be a real spectacle.”
The Coors activation takes place at Haymarket Belfast on Friday 19th September from 7pm, as part of Culture Night 2025.
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