Viral £15 ‘filler in a bottle’ serum hailed for its effect on under-eye hollows

The Ordinary’s new Volufiline 92% + Pal-Isoleucine 1% serum is currently on sale for £15.01 and is causing quite a stir on TikTok for its ability to plump and fill facial hollows

There’s a fresh beauty buzzword making waves, and as anticipated, it’s creating quite a stir on TikTok. Volufiline is an innovative skincare ingredient that visibly restores lost volume to areas of the face where this typically happens with age, such as under the eyes and on the cheeks and temples – and it’s now available in a serum from one of our favourite budget skincare brands.

Skincare pioneer The Ordinary has ingeniously incorporated this smart ingredient into its new Volufiline 92% + Pal-Isoleucine 1% serum (not the simplest name to pronounce – or spell – we admit), which works to plump fine lines and enhance facial contours at a deep skin level. Normally priced at £19.50, it’s currently reduced to £15.01 for a limited period ahead of Black Friday.

While ingredients like hyaluronic acid provide a temporary plumping effect by hydrating the skin’s top layer, Volufiline works deeper to stimulate and regenerate structural molecules such as collagen, elastin and glycosaminoglycans, supporting the fat pads beneath the skin – something that diminishes as we get older.

Previously a challenging ingredient to use that required mixing with moisturiser before application, The Ordinary’s new Volufiline 92% + Pal–Isoleucine 1% is a one-step targeted treatment designed to be patted onto key areas where fat loss typically occurs – such as under the eyes, on the cheeks and around smile lines – on top of your moisturiser, to plump and fill these parts of the face.

The product is already creating a buzz on TikTok, particularly with content creator Devon Kelly who shared impressive before and after photos. She noticed more pronounced under-eye hollows from the use of a lash serum, reports the Mirror.

After using another Volufiline product for a month and seeing positive results but disliking having to mix the ingredient, Devon switched to The Ordinary’s serum to maintain the results, and has been impressed by its effectiveness.

It’s important to note that no topical skincare product will work like an injectable one such as dermal fillers or an in-clinic treatment. If your fat loss and facial hollows are especially noticeable, you may still need to consider professional aesthetic treatments.

However, there’s no doubt that this is an exciting new development in the skincare world – and currently available to try for only £15.

If you’re looking for a hydrating and plumping effect all over your face and don’t mind that the effects are temporary, a good hyaluronic acid serum is what you need, and they suit everyone. Our top picks include Vichy Mineral 89 Hyaluronic Acid Daily Hydrating Booster Serum, currently priced at £18.64, The INKEY List Supersize Hyaluronic Acid Serum, now £16.50 for a large 100ml bottle, and Medik8 Hydra B5, priced at £45.

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