Lemme is on a roll.
Kourtney Kardashian Barker’s supplement company is in growth mode, as it announces its latest product: Lemme Colostrum, available in a strawberry-flavored gummy, $30, and a vanilla-flavored liposomal liquid, $25, which can be taken on its own or used as a creamer. Both will be available exclusively on the brand’s website to start.
This marks the brand’s first liposomal product, joining Lemme’s variety of formats including gummies, chews, lollipops and tinctures. Additionally, Kardashian Barker is partnering with sister Kim Kardashian for the first time on the colostrum launch.
Lemme Colostrum Daily Gut Defense Gummies
Courtesy of Lemme
Colostrum, the first milk provided to mammals, has become one of the hottest ingredients across the wellness category, as it claims a slew of benefits including immune support and gut health. Search data from Spate shows that searches for colostrum have grown more than 100 percent over the past year.
“I’ve been taking colostrum for a long time in powder, and Kourtney’s been a colostrum fan for years,” said the brand’s cofounder Simon Huck. “We had heard from people two years ago, like year one into the business, they were looking for some other form factors in colostrum, specifically, something a little more indulgent. For a lot of people in wellness who are taking supplements, there’s a little bit of fatigue around powders.”
Kardashian Barker added in a statement: “Colostrum has been a part of my routine for years, and I’ve seen how much it helps with gut health, beauty and overall wellness. Creating both a gummy and a delicious liposomal makes it easy for anyone to experience its benefits in a way that fits their lifestyle.”
Lemme’s gummy version employs a clinically-studied colostrum and prebiotics for added gut health benefits, while the liposomal option is formulated with colostrum, lactoferrin, MCT oil and immunoglobulins for additional immune support and better absorption.
Huck added that the brand has “interest in launching more in liposomal” given the bioavailability of ingredients in this sort of delivery system. Lemme Colostrum also expands on the brand’s growing gut health assortment, which includes Lemme Debloat and Lemme No. 2.
Lemme Colostrum marks a major milestone for the brand, as it is the first time Kardashian Barker has partnered with her sister Kim Kardashian on a Lemme launch. Khloé Kardashian was previously featured in a campaign for Lemme Sleep, and Kardashian Barker has tapped other celebs for certain launches, like Julia Fox for Lemme Play.
“Kim is a huge supplement person. She’s sending Kourtney and I ingredients that she’s been taking, vitamins that she’s been taking for years, since we launched Lemme,” Huck said. “In the creative, Kim is prosecuting Kourtney for gatekeeping her beauty [and] gut health secret.”
Huck continued: “Who else are we going to use in the family to be the lawyer than the actual, legitimate lawyer? It’s exciting too because this is the first time that Kim has appeared in a brand campaign for one of Kourtney’s brands.”
Lemme’s entry into colostrum isn’t the brand’s only new launch, In October, Lemme released its hero stock-keeping unit Lemme Purr in a lollipop format, $6, which will be exclusive to Target.
“Purr is one of our number one products, and we have the number-one vaginal probiotic gummy in the United States,” said Huck. “We’re also a woman’s health brand, so it just made sense that we do it in a different format.”
This launch also comes on the heels of the limited-edition Lemme Glow Lollipops, infused with vitamin C, cocoa butter and collagen peptides, which were an unexpected hit. Per Huck, consumers were consistently asking the brand to bring back the format.
“[It] sold out on our site and then sold out on Ulta,” he said. “It’s one of the most requested things in terms of, ‘Can this come back?’”
Kardashian Barker added in a statement: “Our community fell in love with our first lollipops, so I couldn’t wait to bring them back in a new way. Lemme Purr Lollipops are such a fun extension of one of our bestsellers Lemme Purr and I love that they turn daily self care into something sweet and simple.”
Over the past year, Lemme has been consistently expanding its assortment. In 2025, the brand launched into sexual wellness for the first time with Lemme Play, expanded its metabolic health range with Lemme Tone, which was predicted to reach $5 million in sales its first year, and added additional women’s health skus like Lemme No. 2, Lemme Greens and Lemme Immunity. According to Huck, the launch cadence isn’t expected to slow down in 2026. Huck also hinted that the brand is working on new formats, though nothing that will launch in the immediate future.
“We’re going into our fourth year [and] you start to get a sense and a clear understanding from your community and your customer of what they’re looking for,” he said. “It allows us to be a little bit more specific. It allows us to really understand what are some of the issues that they’re thinking about, and what are some of the formats that they’re really interested in?”
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