‘The SCENEic Route will offer inspiration for our visitors to explore, not just our cities, but our rural and coastal screen locations throughout the year”
Tourism Northern Ireland has launched a new illustrated visitors’ map which highlights film and TV locations around NI.
The new SCENic Route map references 20 locations where many of Northern Ireland’s much-loved shows were filmed, including Derry Girls, Hope Street, Line of Duty, The School of Good & Evil and The Frankenstein Chronicles.
The launch of the map comes at a time when ‘set-jetting’, a travel trend where travellers visit real-life locations featured in films and television shows, continues to rise in popularity.
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Recent research from Visit Britain found that seven out of 10 people visiting the UK have gone to see a filming location, while nine out of 10 people said they would be motivated to visit a location that they had seen on screen.
The map is available in hard copy from Visitor Information Centres or can be downloaded from discovernorthernireland.com.
Speaking at the map’s launch event, Blue Lights and An Irish Goodbye actor Seamus O’Hara talked about the potential of screen tourism.
He said: “I love working in Northern Ireland, to be able to work so much, right on my own doorstep is a privilege.
“Whether it’s the Glens of Antrim, Mourne or Sperrin Mountains, the Ards Peninsula, Derry’s Walls or Fermanagh’s caves, this place has more stories than we could ever begin to tell”.
Eimear Callaghan, Head of Experience & Industry Development at Tourism NI, added: “Screen tourism is very much a part of our tourism strategy as we seek to enhance our destination appeal with the creation of authentic experiences right across the north.
“In turn, this supports jobs and generates revenue for both local and national economy, sustaining a viable visitor economy.
‘The SCENEic Route will offer inspiration for our visitors to explore, not just our cities, but our rural and coastal screen locations throughout the year.”
She added: “It can also be used as a resource for tourism providers to create new experiences that will encourage the visitor to extend their stay and discover our people, our places and our incredible stories linked to their favourite TV show or movie”.
Check out the map here
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