When asked about competition from China-based brands, Choi Jong-min (the executive director of Health Hardware Development Group, part of the Samsung Mobile Experience (MX) division) said that Chinese brands are focused on increasing market share, while Samsung is prioritizing longevity.
According to Choi, Chinese smartwatch makers are looking to attract new buyers, while Samsung is focusing on better performance for the duration of the smartwatch’s life.
The response came to a question about the progress that some Chinese brands have made in power-efficient systems. Potentially referring to the Huawei Watch 5 or others, Choi said that these devices use low-power chips to ensure longer battery life, which can last from seven to ten days on a single charge.
Samsung highlighted its Vascular Load feature as another way it focuses on your health. | Image Credit – Samsung
Choi, however, highlighted that this approach meant poorer performance, even though it did save battery and offer longer battery life on these devices.
Also, he highlighted the Watch 8’s Vascular Load, which helps you determine the quality of your sleep more precisely than just counting how many hours you’ve slept. Vascular Load is measured with a sophisticated biosensor. In the meantime, Choi noted that it took more than five years of research for the carotenoid measurement. He says the company is also reviewing features for the Watch 9 and Watch 10.
I personally think that Samsung’s approach makes a lot of sense. I’d rather have a smartwatch that gives me accurate health info and keeps working well over time than one that just lasts a bit longer on a charge.
Battery life is important, sure, but not if it means losing useful features. The fact that Samsung spent five years researching things like carotenoid levels shows it’s serious about it. If the Galaxy Watch 9 and 10 build on this, I’m definitely curious to see what’s coming.
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