Apple reportedly (translated source) wants to launch the standard iPhone models in the spring, and the Pro models in the fall. As the Plus models are being discontinued, I suppose that means that the new Air models will release alongside the base iPhone in the spring. However, the iPhone 18e may take that place, and the Air might just come out in the fall alongside the Pro.
This also means something very unexpected, the iPhone 18 and the iPhone 18e — or iPhone 18 Air — will come out around half a year after the launch of the iPhone 17 series. That might be a very odd move, and may even hurt iPhone 17 sales for the base models.
Why Apple is thinking of adopting this new release schedule is unclear right now. Perhaps the company wishes to take away attention from the launch of the Galaxy flagships each year. It wouldn’t be very effective, in my opinion, because those who want a Samsung flagship won’t be swayed by a new iPhone in the slightest.
All iPhone 16 models came out in September of last year. | Image credit — PhoneArena
Next year will also very likely see the release of Apple’s long awaited foldable iPhone. According to reports, the foldable iPhone will probably come out alongside the iPhone 18 Pro, instead of when the Galaxy Z Fold 8 comes out. This is because of Apple’s new marketing strategy for the foldable iPhone.
If this new release schedule does take effect, then Apple fans will have two very exciting events to look forward to each year from now on. The company may even be banking on diehard fans buying the base model iPhone in the spring, and then upgrading to the Pro model in the fall. This just effectively double’s Apple’s sales from certain demographics, as these people will be upgrading approximately every six months.
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