Motorola’s unexpected rise proves that Samsung’s foldable strategy is wrong (but can be fixed)

So what exactly is Samsung doing wrong?

The Z Flip 7 FE was inexplicably set up to fail, and I’m not ready to forgive Samsung for that yet. | Image Credit — Samsung

In any case, that’s the product I blame for Samsung’s inability to keep Motorola at bay right now. And yes, I know what you’re going to say. The Z Flip 7 FE was never expected to sell like hotcakes, and that’s precisely my issue with Samsung’s current foldable strategy.

What should Samsung do ASAP?

Release a Galaxy Z Fold Fan Edition, replenish the Z Flip 7 FE stock, and price the two in accordance with the desires and budgetary restrictions of the vast majority of potential buyers.

Am I the only one dreaming of a budget-friendly version of the ultra-high-end Galaxy Z Fold 7? | Image Credit — PhoneArena

Will Motorola beat Samsung next year?

While I generally tend to avoid disputing forecasts made by market research firms as reputable as Counterpoint Research, the truth is analysts are often just as wrong as I am about these sorts of things.

You know what, I’m not buying this forecast, at least as far as Motorola is concerned.

That makes me (relatively) confident in predicting (strictly based on my gut) that Motorola’s US foldable sales will be steady at worst and booming at best in 2026. I’m not necessarily expecting Samsung to lose its regional throne, but let’s just say I wouldn’t be shocked if that does end up happening, especially if the company continues to stubbornly keep its prices high.