Google Search on Android is finally getting a feature iOS has had for years

Invalid image group.

Once you’re in the new mode, you can continue browsing and clicking on links, which will all be opened in incognito mode. If you decide to open a link on Chrome, it’ll also launch the browser in incognito mode. 

Not the only feature that’s missing on Android

Another feature that iOS users can utilize to use the Google app in incognito mode is a little less obvious. On an iPhone, you can tap and hold on your avatar to go incognito, but that option doesn’t exist on Android phones.

The new incognito toggle isn’t live on the Google app for Android, but it’ll likely become available in an upcoming update. 

Google should do better

I can’t imagine Apple releasing an Android app with key features that aren’t already available on iOS. A switch for Incognito mode is not a groundbreaking feature, but it’s still bizarre that Google would launch it first for a competing OS. If I were an Android user, I would’ve felt mildly infuriated about such a discrepancy, even if it’s not the first time Google has done something like that.

Relive the most iconic and unforgettable phones from the past 20 years! Iconic Phones is a stunningly illustrated book we’ve been crafting for over a year—and it’s set to launch in just a couple of months!Iconic Phones: Revolution at Your Fingertips is the ultimate coffee table book for any phone enthusiast. Featuring the stories of more than 20 beloved devices, it takes you on a nostalgic journey through the mobile revolution that transformed our world. Don’t miss out—sign up today to lock in your early-bird discount!