“For her to suddenly be on the biggest TV show around is a crazy turn of events”
Billboards have appeared across Northern Ireland in support of Derry Big Brother star Jenny Baird.
The TikTok star has become a fan favourite since she entered the Big Brother House last month after fooling all her friends into believing she was heading to Australia.
Before the Derry girl headed off to the infamous house, she secretly performed and filmed a full rap video for a new online raffle site, City Competitions.
READ MORE: Derry TikTok star Jenny Baird enters the new Big Brother houseREAD MORE: Trespasses first trailer released for Channel 4 drama set and filmed in Northern Ireland
Jenny had been working with the company on content for their upcoming launch campaign, donning a gold tracksuit and bling for the video – only two days before millions of viewers watched her on launch night.
Her full rap video is set to go live on Friday, October 17. You can watch a teaser of Jenny’s rapping skills below…
City Competitions spokesperson Keith Deehan said he was stunned when he discovered where Jenny had actually gone.
He said: “Jenny totally fooled us – she told everyone she was heading to Australia and didn’t know when she’d be back! So you can imagine our surprise when we got a call that Friday night saying she was on Big Brother. We were gobsmacked!
“But we couldn’t be happier for her, and with how the song and video turned out. She absolutely nailed it. She’s so natural and confident.”
Director Ciaran Murray, best known for his work with The Ulster Fry, praised Jenny’s performance.
He added: “She’s got fantastic comedy instincts. I was really impressed with her.
“The suggestions she made throughout production were first class. We had already planned this massive production on the strength of Jenny’s TikTok content, so for her to suddenly be on the biggest TV show around is a crazy turn of events.
“But she totally deserves it. The song is really catchy too – she did an amazing job.”
The company is now redirecting part of its marketing campaign to support Jenny during her time on Big Brother, putting up billboards on the Foyle quay in Derry and the Boucher Road in Belfast to rally the public behind her.
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