Samsung announces virtual event to unveil its first XR Headset, Project Moohan

A new challenger in the XR space

Project Moohan headset. | Image credit — Samsung

The invitations are out for Samsung’s “Worlds Wide Open” event, streaming live on October 21st at 10 p.m. ET. The main event is the official debut of “Project Moohan,” the company’s first XR headset.

Why this is a very big deal

Project Moohan shown earlier this year at Galaxy Unpacked event. | Image credit — PhoneArena

The fight for our faces is on

I’m genuinely excited for this, as the XR space desperately needs a heavyweight competitor to challenge Apple and, frankly, to drive prices down. The Vision Pro is a technological marvel, but its price is a non-starter for most people.

This trio has the power to deliver a compelling alternative for the rest of us. My biggest hope is that “Project Moohan” arrives at a much more consumer-friendly price. If Samsung can offer a premium experience without the astronomical cost, it could be the device that finally takes XR mainstream, championing an open ecosystem over Apple’s polished, walled garden.

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